Why 'Investing in Kindness'?
Investing in Kindness is a research project exploring how kindness influences leadership, investing, and business outcomes.
Through a global survey and a series of interviews, this project seeks to understand whether kindness—often overlooked in business—can be a competitive advantage. Your responses will help shape a public report, contribute to new leadership frameworks, and explore how values like empathy, fairness, and integrity impact performance, trust, and growth.
Amanda Fornal
Amanda Fornal is a business consultant, startup advisor, and explorer. She launched Investing in Kindness in March 2025 to examine the return on investing in people and companies that lead with purpose, empathy, and integrity.
With a background in technology, entrepreneurship, and field research, Amanda is passionate about asking deeper questions—especially around how we define success and what kind of business we want to build for the future.